Automatic cookies
We use automatic cookies to save cookies that enable the use of the service on your terminal device. They are used to process data pertinent to the functionality of the service, such as language and other settings of the online service, the content of your shopping basket or your login details.
| Cookie | Collected data and storage period | Purpose | Third parties |
| Authentication of SOK Online Services | Technical information related to online customer authentication
The data is stored for the duration of the session. |
Identifying customers on different S Group websites | The data will not be disclosed to third parties. |
| Google Tag Manager | Browser data processing and reading
The data is stored for the duration of the session. |
Reading customer’s browser data | The data will not be disclosed to third parties. |
| SOK Cookies Management | The customer’s cookie choices stored on SOK’s servers | The customer’s cookie choices are saved in an SCID record. | The data will not be disclosed to third parties. |
| Usercentrics | The customer’s cookie choices on websites that use Usercentrics | The customer’s cookie choices | The data will not be disclosed to third parties. |
Performance cookies
We use performance cookies to save performance and analytics cookies on your terminal device. Performance cookies enable us to improve the user experience and usability of our services. With analytics cookies, we identify users returning to the site and analyse the use of the service. With an analytics cookie, we can identify a user who has logged in to the S Group’s online services.
| Cookie | Collected data and storage period | Purpose | Third parties |
| Google Analytics | Individual identifier
Visits to the S Group’s websites and customer paths For customers who have logged in, the customer ID is saved. The cookie data is stored for two years. |
Performance measurement and website analytics | The data will not be disclosed to third parties. |
| TNS ScoreCard Research | Visits to S Group’s websites and related browser data
The cookie data is stored until further notice. No personal data about the customer is collected. |
Measuring digital audiences on Finnish websites | The data is disclosed to the Finnish Internet Audience Measurement (FIAM), which produces official digital audience figures for websites in Finland. |
| CrazyEgg | Visits to the S Group’s websites on a unidentified level.
The cookie data is stored for a period ranging from three months to five years. |
Analytics of the S Group’s websites | The data will not be disclosed to third parties. |
| Visual Website Optimizer | Visits to the S Group’s websites
The cookie data is stored for the duration of the session or until further notice. |
Analytics of the S Group’s websites
Personalisation of the online service |
The data will not be disclosed to third parties. |
| SalesForce Live Agent | Visits to S Group’s websites and related browser data
Chat history data The cookie data is stored for ten years. |
Performance cookie | The data will not be disclosed to third parties. |
| Google Optimize | Visits to S Group’s websites, related browser data and content visibility
Cookies are stored for under 180 days |
Offering personalised content
Development of the online service |
Google receives data on visits to S Group websites. |
| Giosg | Visits to S Group’s websites and related browser data
Cookies are stored for a maximum of two years from the last visit |
Enables chat customer service and website analytics | The data will not be disclosed to third parties. |
| Snowplow | Visits to S Group’s websites and related browser data
An anonymous customer identifier may be stored for customers who are logged in Cookies are stored for a maximum of two years |
Performance measurement and website analytics | The data will not be disclosed to third parties. |
| Survigate | Survigate saves localStorage identifiers in the user’s browsers, whose expiry time depends on the user’s browsers and its settings | Identification of Survigate surveys shown, to avoid showing users surveys they have already seen | The data will not be disclosed to third parties. |
Targeting cookies
We store in your device targeting cookies that the S Group has created to its online services. We use the targeting cookies to offer you customised service and content, such as special offers. We also use the cookies to collect information about what content, which services and which products you are interested in.
| Cookie | Collected data and storage period | Purpose | Third parties |
| Nosto | Individual anonymous identifier
Visits to S Group’s websites and related browser data The cookie data is stored until further notice. |
Performance measurement and website analytics
Personalisation of the online service |
The data will not be disclosed to third parties. |
| Salesforce iGoDigital | Visits to S Group’s websites and related browser data
The cookie data is stored for ten years. |
We use the cookie to tailor content in newsletters, which is based on the browser history | The data will not be disclosed to third parties. |
| Loop54 | Visits to S Group’s websites and related browser data
Improving the quality of the online service’s content Stored for a maximum of one year |
The cookie allows the tailoring of content for the user, such as product recommendations, content highlights and search results | The data will not be disclosed to third parties. |
Advertising cookies
We store advertising and marketing cookies on your terminal device. We can use the advertising cookies to target ads for you on other websites and social media.
| Cookie | Collected data and storage period | Purpose | Third parties |
| Google DoubleClick | Visits to the website; data connected to the user or a promotional campaign
Google collects data for independent purposes. Storage period: 18 months |
Displaying advertisements on a website or the production of advertisements in a advertising network | Google receives data on visits to S Group websites and uses the data for independent purposes. |
| Individual anonymous random identifier and visits to the S Group’s websites
The cookie data (pixel) will be stored up to 90 days from the last visit, depending on the browser |
Targeting and measuring advertising on Facebook | Facebook collects data from the pixels for independent purposes. | |
| Bazaarvoice | Individual anonymous random identifier
Storage period: 13–18 months |
Enables the functionality of the review service (loading pages, monitoring stage and status when writing a review) | The data will not be disclosed to third parties. |
| Videoly | The cookie does not collect any personal data
Storage period: 3 months |
Measuring of played videos and views, as well as anonymous website analytic | The data will not be disclosed to third parties. |
| Google Ads | An individual identifier that tracks the use of S Group’s online services
The cookie data is stored for 13 months from the user’s last interaction. |
Offering more meaningful advertising on Google search engines. | Google receives data on visits to S Group websites and uses the data for independent purposes. |