Information about cookies

A cookie is a small text file that the browser stores on the user’s terminal device. A cookie includes a unique, anonymous identifier that enables us to identify and count how many different browsers visit our website. We also use a technology similar to cookies, “local storage”, or tracking codes (such as pixels) to store similar identifiers. For the purposes of this information, the term “cookie” refers to all technologies similar to cookies. You can remove at any time the cookies that have been saved in your device.

With the help of cookies, we can collect information about how and when our services are used, such as from which page users come to our service, when and which pages the users browse, what highlighted products the users see and click, which browsers the users use, as well as their screen resolutions, their operating systems and the OS version numbers.

We use cookies and other similar technologies to gather statistics about how many people use our services and to measure the impact of advertisements. We can collect, for instance, data about email ads and newsletters to find out whether the messages were opened and whether people moved to our online store as a result of them, for example. To improve the usability of our websites, we may also carry out short-term studies where we store information about the movements of the users’ mice and clicks on a certain page.

We may place tracking codes in emails or marketing material to measure how well they reach customers.

We use cookies to target ads. For instance, people who are visiting our business partners’ networks can be shown ads about the kind of products they have browsed in our online store.

Users cannot be identified solely using cookies in S Group’s services. If the user logs into our service, information collected through ads and targeting cookies can be connected to the identified user in accordance with data protection legislation, provided that the user has allowed the use of targeting cookies.

In addition, some of our websites include tracking codes from our business partners. These tracking codes are downloaded from our partners’ servers. Tracking codes are used in advertising and marketing. They help us produce statistics about how many times an ad is clicked and how often a click leads to a purchase decision on our website or the advertiser’s website.

Third party cookies may track users beyond the S Group’s websites to monitor their online behavior on different websites.

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Automatic cookies

We use automatic cookies to save cookies that enable the use of the service on your terminal device. They are used to process data pertinent to the functionality of the service, such as language and other settings of the online service, the content of your shopping basket or your login details.

Cookie	Collected data and storage period	Purpose	Third parties
Authentication of SOK Online Services	Technical information related to online customer authentication The data is stored for the duration of the session.	Identifying customers on different S Group websites	The data will not be disclosed to third parties.
Google Tag Manager	Browser data processing and reading The data is stored for the duration of the session.	Reading customer’s browser data	The data will not be disclosed to third parties.
SOK Cookies Management	The customer’s cookie choices stored on SOK’s servers	The customer’s cookie choices are saved in an SCID record.	The data will not be disclosed to third parties.

Performance cookies

We use performance cookies to save performance and analytics cookies on your terminal device. Performance cookies enable us to improve the user experience and usability of our services. With analytics cookies, we identify users returning to the site and analyse the use of the service. With an analytics cookie, we can identify a user who has logged in to the S Group’s online services.

Cookie	Collected data and storage period	Purpose	Third parties
Google Analytics	Individual identifier Visits to the S Group’s websites and customer paths For customers who have logged in, the customer ID is saved. The cookie data is stored for two years.	Performance measurement and website analytics	The data will not be disclosed to third parties.
TNS ScoreCard Research	Visits to the S Group’s websites The cookie data is stored until further notice. No personal data about the customer is collected.	Measuring digital audiences on Finnish websites	The data is disclosed to the Finnish Internet Audience Measurement (FIAM), which produces official digital audience figures for websites in Finland.
CrazyEgg	Visits to the S Group’s websites on a unidentified level. The cookie data is stored for a period ranging from three months to five years.	Analytics of the S Group’s websites	The data will not be disclosed to third parties.
Visual Website Optimizer	Visits to the S Group’s websites The cookie data is stored for the duration of the session or until further notice.	Analytics of the S Group’s websites	The data will not be disclosed to third parties.
SalesForce Live Agent	Visits to S Group’s websites Chat history data The cookie data is stored for ten years.	Performance cookie	The data will not be disclosed to third parties.

Targeting cookies

We store in your device targeting cookies that the S Group has created to its online services. We use the targeting cookies to offer you customised service and content, such as special offers. We also use the cookies to collect information about what content, which services and which products you are interested in.

Cookie	Collected data and storage period	Purpose	Third parties
Nosto	Individual anonymous identifier Visits to the S Group’s websites The cookie data is stored until further notice.	Performance measurement and website analytics	The data will not be disclosed to third parties.
SalesForce Einstein	Visits to the S Group’s websites The cookie data is stored for ten years.	We use the cookie to tailor content in newsletters, which is based on the browser history	The data will not be disclosed to third parties.

Advertising cookies

We store advertising and marketing cookies on your terminal device. We can use the advertising cookies to target ads for you on other websites and social media.

Cookie	Collected data and storage period	Purpose	Third parties
Google DoubleClick	Visits to the website; data connected to the user or a promotional campaign Google collects data for independent purposes. Storage period: 18 months	Displaying advertisements on a website or the production of advertisements in a advertising network	Google receives data on visits to S Group websites.
Facebook	Individual anonymous random identifier and visits to the S Group’s websites The cookie data is stored for the duration of the session (pixel).	Targeting and measuring advertising on Facebook	Facebook collects data for independent purposes.
Bazaarvoice	Individual anonymous random identifier Storage period: 13–18 months	Enables the functionality of the review service (loading pages, monitoring stage and status when writing a review)	The data will not be disclosed to third parties.
Videoly	The cookie does not collect any personal data Storage period: 3 months	Measuring of played videos and views, as well as anonymous website analytics	The data will not be disclosed to third parties.

 

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S Group allows users to manage cookies. We do not use all the cookies listed here on each of the S Group’s websites. The cookies used may vary from website to website.

Cookies are divided into four categories: automatic cookies, performance cookies, target cookies and advertising cookies.

Automatic and performance cookies are active by default. Automatic cookies are always active to ensure the functionality of the site, and they cannot deactivated.

Performance cookies are active by default. Performance cookies do not necessarily collect personal data of the customer. If a cookie collects personal data, the collection is based on a legitimate interest pursuant to data protection legislation.

Cookies related to targeting and advertising are active if the user gives their consent to their use. In such a case, we will also identify the registered user and connect the user’s browsing behavior to S Group’s co-op member and customer register on websites where S Group’s cookies management is used.

The processing of personal data in cookies for targeting and advertisement purposes is based on the user’s consent. You can change your consent settings in cookies management, which is available from the link at the bottom of this page. This will not affect any already accumulated data, however. You can verify your digital footprint related to targeting cookies and advertising in your own user data.

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