There are several grounds for processing the data in the S Group’s co-op member and customer register in accordance with data protection legislation.
The processing of personal data necessary for the implementation of the co-op member system’s benefits and services, and the management of the cooperative’s co-op member administration are based on an agreement on co-op membership and joining the co-op membership system. Other contractual manners of processing the data include the management of the co-op membership, customer communication related to the co-op membership system and the targeting of marketing and advertising activities via the S Group’s own channels.
On the basis of your consent, we can send you marketing messages via email, mobile phone or the mobile app. Consent is also the basis of processing when we process the personal data of other customers, such as when a non-co-op member subscribes to a newsletter or logs into our online store.
A statutory obligation is the basis for the maintenance of the cooperative’s public membership list, the disclosure of information to the Tax Administration, the retention of documentation on financial transactions related to co-op membership the replying to official requests for information.
Based on the data controller’s legitimate interest, we gather specific purchasing information and use the customer data to develop the S Group’s business operations. This includes analysing the purchasing behaviour of customer groups, calculating client groupings, profiling, opinion polls and market surveys, for example. Legitimate interest is also the grounds for traditional direct marketing and the targeting of advertisements in channels other than the S Group’s own ones and for the necessary disclosure of information between the S Group organisations.
The legitimate interest has been assessed on the basis that the S Group’s operations are cooperative in nature and the S Group is owned by its co-op members. Co-op membership is optional and the membership system is open. The purpose of the operations is to provide customer-oriented, meaningful and cost-effective services and benefits to the co-op members, and thus promote financial wellbeing of the co-op members. The analysing of purchasing behaviour and the calculation of customer profiles, as well as related direct marketing and content targeting, as well as opinion polls and market surveys are key ways to achieve this goal.
As our customer, you can object the processing of personal data based on legitimate interest at any time. You can prohibit the processing of your purchase information (except for the sum total of your receipt), direct marketing, telephone marketing, opinion polls and market surveys as well as, starting from the beginning of September, analytics, profiling and targeting in channels outside the S Group. You can issue prohibitions through Oma S-kanava or by contacting firstname.lastname@example.org. You can also prohibit the transmission of your data for analytics purposes in mobile applications.