Customer data is only processed by persons whose duties so require. Access to the personal data is protected by means of personal user credentials, and only limited to the data required for each task.
Customer service related to the personal data of the S Group’s co-op member and customer register is handled at the outlets’ customer service points and in the S Group co-op member service (centralised telephone service and the processing of feedback).
The data of co-op members can be used for marketing purposes by all of the S Group companies and the S Group’s partners. The marketing of S Group partners is realised by sending messages from SOK or via our trusted subcontractors (such as a printing house) to which the target group will be submitted. In other words, we will not disclose customer data to our partners for this purpose.
Customer data is also used to develop the S Group’s business operations in order to enable the S Group companies to provide the co-op members with services and benefits that are as good and appropriate as possible. Individual customer data is never used in analytics. Instead, customer data is always processed by customer group. For analytical purposes, customer data has also been pseudonymised, i.e. converted into a format from which a single customer cannot be directly identified. Customer data is only processed for analytics purposes by a designated group of specialists.