We use the customer data in the S Group co-op member and customer register to develop services that will make your everyday life easier and to make our product range as well suited for your needs as possible. This is how we answer to the changing needs of our co-op members. By analysing customer data, we can develop the stores’ product ranges and our digital services. Customer data helps us to better understand our customers.
In analytics, customer data is processed by customer group in a pseudonymised format, i.e. the data has been converted into a format from which a single customer cannot be directly identified.