Group 6 Data Protection
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What information do we collect and how do we use it? / S-Etukortti customers / This is how we process your data / Analytics to develop the S Group’s business

Analytics to develop the S Group’s business

We use the customer data in the S Group co-op member and customer register to develop services that will make your everyday life easier and to make our product range as well suited for your needs as possible. This is how we answer to the changing needs of our co-op members.  By analysing customer data, we can develop the stores’ product ranges and our digital services. Customer data helps us to better understand our customers.

The video link directs you to an external service from S Group’s website. Check the service’s data protection information on the processing of personal data. If necessary, you can turn on the subtitles in the video settings behind the gear button.

In analytics, customer data is processed by customer group in a pseudonymised format, i.e. the data has been converted into a format from which a single customer cannot be directly identified.

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Group 6

Email addresses in the S Group are in the form firstname.lastname@sok.fi.

For feedback of data protection web pages, please contact tietosuojavastaava@sok.fi.

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