We use the customer data about you in the S Group co-op member and customer register to target S Group’s and our collaboration partners’, such as suppliers’ communications, marketing and content to ensure that we communicate as aptly as possible and to ensure that you will find the products that interest you.
We target marketing in S Group’s own channels (e.g. websites, mobile applications, emails) and external channels, such as social media (Facebook). Our media partners (Google and Sanoma) help us with targeting in external channels.
The video link directs you to an external service from S Group’s website. Check the service’s data protection information on the processing of personal data. If necessary, you can turn on the subtitles in the video settings behind the gear button.
When we target marketing and content to specific customer groups, we use basic customer data, customer grouping and purchase data, for example. We provide even more pertinent content for you by personalizing our digital services and by creating targeted customer communications. We personalize content both for customers who have logged in and on the basis of cookies. Examples of personalization include product recommendations, suggested recipes and suggested benefits and content.
The video link directs you to an external service from S Group’s website. Check the service’s data protection information on the processing of personal data. If necessary, you can turn on the subtitles in the video settings behind the gear button.
Product recommendations
Product recommendations assist you in finding the products in which you are interested from the S Group’s online stores. We also use product recommendations in marketing communications. We offer product recommendations at the product, product group and brand levels. The recommendations are based on the products you have purchased and the customer groupings. We aim to recommend products that customers with similar purchasing behaviour have purchased or products that you yourself have purchased in the past.
Suggested benefits and content
Suggested benefits and content assist you in finding the benefits, campaigns, events and bulletins that interest you in the S Group’s digital services, such as the S-mobiili mobile app. The suggestions are based on your purchasing data, such as the outlets you have visited and the products you have purchased. We also use demographic data and data on the browsing of our digital services. The suggestions are generated by combining your purchasing data with content that has piqued the interest of similar customers.
Suggested recipes
Suggested recipes aim at making it easier for you to find the recipes in which you are interested in the S Group’s online services, such as the Yhteishyvä magazine. Recipes are suggested to you on the basis of cookies, your browsing data and recipe information. The recommendations are based on recipes you have previously viewed.
Read also information about marketing and data protection from here.