The most visible purpose for which your personal data is used is to ensure that you receive your co-op member benefits. For example, in order to pay Bonus for your purchases, we must be aware of persons included in your co-op member household, the S-Etukortti cards at their disposal and the Bonus purchases they make. We target product and service benefits to you on the basis of your region, shopping locations and purchases, among other things.
Your personal data is used to produce benefits included in the co-op membership system, such as the S-mobiili store section, the Oma S-kanava online service, electronic receipt services and the My Purchases service, so that you can always see your up-to-date information and benefits in the services.
We target communications, marketing and content based on customer data. This ensures that you will receive useful information about the S Group’s services, the current status of your customer relationship and useful tips.
Your customer data is also used at customer service points and in the telephone service during service situations related to your co-op membership. Furthermore, in order for the S Group to be able to serve you and other co-op members as well as possible – in shops, restaurants, hotels and service station stores – your customer data is used for analyses carried out during the development of the S Group’s business operations, as well as for client grouping and profiling. The data also is also used during duties related to the cooperative’s membership administration, such as the management of the membership list and the membership fees, as well as arranging elections of the cooperative’s Council of Representatives.