To front page
To front page

As an S-Etukortti Customer

Your data in S Group’s co-op member and customer register

Have you used your S-Etukortti Card or subscribed to our newsletter using your email? Have you logged in to your S User Account to order food to your home by robot delivery? Are you using the S-mobiili app? The purpose of the S Group’s co-op member system is to implement the S Group’s basic task – to provide services and benefits to our co-op members. To reach this goal, we need information about our customers. There is some information about you in the S Group’s co-op member and customer register if
  • you are a co-op member,
  • you belong to a co-op member household, or
  • you have given customer feedback, used some of our digital services, such as the authentication service or made purchases in our online stores.
You can find detailed information on the processing of personal data in the S Group’s co-op member and customer register in the privacy policy of the register.
Learn more about the privacy policy

How to review personal data

You can easily view, print and save your information in the S Group’s co-op member and customer register by logging in to your S-account. Using your S User Account, you can order and download an electronic register extract on your basic co-op membership information, purchase data and customer grouping details, for example. You can find your saved data under My data > Register data. Viewing of personal data requires strong authentication using bank codes.You can also order a copy of the data we have about you by making a request after strong authentication through our register extract form, or by sending a message through the feedback form (choose co-op membership, S-Etukortti and Bonus as the subject). Keep your information up to dateYou can also update your personal data through your S User Account, the S-mobiili app, the co-op member service (found at almost all Prisma and Sokos stores), by sending a message through our feedback form (select co-op membership, S-Etukortti and Bonus as the subject), or by calling S Group’s co-op member service, tel. +358 10 76 5858. We will receive information about any address and name changes directly from the Population Information System if you have submitted a notification of the change there and you have not submitted a prohibition on the updating of customer register data or any other prohibition preventing the update in the Population Information System.
Check your information in S User AccountGo to information request form

Frequently Asked Questions

Below you can find answers to the most frequently asked questions about customer data protection. We have divided the answers by topic. If you have a question that you cannot find the answer to below, or if you would like to provide feedback on our data protection pages, please contact tietosuojustaavastaava@sok.fi.

S-Etukortti Customers

How do I know if there is any information about me in the S Group's co-op member and customer register?

Data is saved in the S Group’s co-op member and customer register of the following:
  • Co-op members
  • Other persons in their co-op member households
  • Other customers who have ordered some services provided based on the register (such as a newsletter, an S User Account, etc.)
If you have an S-Etukortti card, some information about you has been saved in the S Group’s co-op member and customer register.You can find out whether any of your information/what information about you is saved in the S Group co-op member and customer register by checking your data in S User Account at https://s-kayttajatili.fi/en or by submitting an order for a register extract via our online form.

What information about me is collected in the S Group's co-op member and customer register?

We collect, for example, information you have provided under a co-op member agreement, such as your name, social security code, contact details and the time you became a co-op member, as well as information you have provided us later, such as information on purchases and ordered/used services.We collect information about your purchases at the product level from the following:
  • S-market stores
  • Prisma stores
  • Sale stores
  • Alepa stores
  • Sokos stores
  • Emotion stores
  • S-Rauta stores
  • ABC service stations
  • S Group restaurants (such as Rosso, Amarillo, Coffee House, Presso, Frans & les Femmes, Pizza & Buffa)
  • Sokos Hotels and Radisson Blu Hotels in Finland
  • sokos.fi
  • prisma.fi
  • S-kaupat.fi
Purchase information from other S Group outlets and partners granting Bonus are entered in the register at the level of the sum total of your receipt. The purchase information is used, for example, to calculate other cash benefits, to target marketing and to develop our business. We will also save information on Bonuses and other cash benefits paid, as well as the payment address for benefits, as well as the services, online services and mobile services you have used.More detailed information on your personal data processed in the S Group’s co-op member system, the intended use of the data and your rights can be found on this data protection website and data protection policy of the S Group’s co-op member and customer register.Data related to customer relationships with the S-Bank is managed in the S-Bank’s customer register (www.s-pankki.fi).

For which purpose is my personal data used?

The co-op member data is used, for example, to calculate Bonuses, payment method benefits and return of surplus, in member administration and customer service, in the targeting of communications, marketing and content, as well as in the development of the range of benefits and the S Group’s business operations, such as product ranges and the service network. The data is also used to produce various useful services for the co-op members, such as the My Purchases (“Omat ostot”) service.Basic customer data, customer grouping and purchase data, among others, are used in the targeting of marketing and content.More detailed information on the purposes for which customer data is used is available on this data protection website and in the data protection policy of the S Group’s co-op member and customer register.

How can I check my data?

You can check your data in the S Group co-op member and customer register by logging in to S User Account at https://s-kayttajatili.fi/en or by submitting an order for a register extract to be delivered by regular mail via our online form.In S User Account, you can view your data and print out and save it. If you submit an order via the online form, we will send you a registered letter via post. Please be prepared to prove your identity when picking up the letter.

How can I prohibit research surveys?

If you do not want to receive opinion polls and market surveys, such as customer satisfaction surveys, you can issue a prohibition of surveys in the S Group co-op member and customer register. To prohibit such use:
  • Add the prohibition to your details by logging in to S User Account
  • Visit a co-op member service outlet (available at almost all Prisma and Sokos stores);
  • Send a request for a prohibition using the a feedback form – select “asiakasomistajuus” (co-op membership), S-Etukortti card and Bonus as the subject matter
  • call the S Group’s co-op member service at 010 76 5858 (Mon–Fri from 9 am to 4 pm, call rate EUR 0.084 per minute); or
  • Sending an email directly to the data controller at tietosuoja.asiakkuus@sok.fi.
Your email will no longer be used after the prohibition. In some cases, you may still receive a single survey after you have issued the prohibition if the email address list was already generated before you submitted the prohibition.

How will you benefit from the collection of customer data?

We use the collected customer data for the benefit of the co-op members by producing services and benefits.In addition to the Bonus, payment method benefit and return of surplus, a co-op member benefits from the use of the customer data in the form of product ranges that better match their needs, a broader range of services and a broader network of outlets, as well as appropriate marketing and communication.The data is also used to produce various beneficial services for the co-op members. In the My Purchases (“Omat ostot”) service, you can view your own purchases visually in various ways and monitor, for example, how many of the products you have purchased were made in Finland or the carbon footprint of your purchases.You can find more information on the data collected in the S Group’s co-op member and customer register and the purposes for which the data is used on this data protection website and in the data protection policy of the S Group’s co-op member and customer register.

How can I prohibit the processing of specific purchasing data?

You can prohibit the collection and use of data at the product level. To prohibit such use, please
  • add a prohibition to your details by logging into S User Account;
  • visit a co-op member service outlet (available at almost all Prisma and Sokos stores);
  • submit a request for adding the prohibition using our feedback form (select co-op membership [asiakasomistajuus], S-Etukortti and Bonus) or
  • call the S Group’s co-op member service at +358 8 76 5858 (Mon–Fri from 9 am to 4 pm, call rates € 0,084 per minute).
Please note that after you have given the prohibition, you can no longer use any services that require specific purchasing data, such as the My Purchases service.

Will I receive Bonus for my purchases even if I prohibit the collection of specific purchasing information?

Yes, you will. You will accumulate Bonus even if you refuse the collection of specific purchasing data. You cannot utilise services for which specific purchase information is required, however, such as the My Purchases service or smart shopping list, if you prohibit us from saving more detailed information about the purchases you have saved, apart from the sum total of your receipt. Without specific purchasing information, we cannot target marketing and website content based on your needs.

How can I prohibit marketing?

You always have the right to prohibit direct marketing at your own discretion. You can issue a direct marketing prohibition in the S Group co-op member and customer register so that we will not send you any marketing communications or use your personal data to target content. In other words, a direct marketing prohibition will also prevent us from sending the Yhteishyvä magazine to the main member of your co-op member household, as well as email messages indicating the Bonus status. If you want to receive Bonus data but no direct marketing, for example, you can limit the messages you want to receive in more detail.You can control communication by providing different permission and prohibition information:
  • By giving us an email marketing permission, you allow us to send marketing messages from the S Group and the S Group’s cooperation partners by email.
  • By giving us a marketing permission for a mobile device (mobile telephone) you allow us to send marketing messages to your mobile phone or other mobile device, such as text or picture messages from the S Group and the S Group’s cooperation partners.
  • If you do not want to give us an email marketing permission, but would like to receive marketing messages via email from S Group chains of your choice, you can subscribe to newsletters.
  • A prohibition of telephone marketing prevents traditional telemarketing, in other words, marketing calls. We also take into account any prohibitions of phone marketing submitted by you through the Robinson register maintained by ASML.
  • A prohibition of separate direct post prevents other forms of direct marketing by post.
  • A communication prohibition prevents the sending of emails related to co-op member benefits, such as email messages indicating the Bonus status.
  • A communication prohibition on membership and co-op household prevents the sending of email messages on your co-op membership, such as messages on the current status of your co-op contribution, elections of the cooperative’s Council of Representatives and any changes to the structure of your co-op household.
  • A prohibition on product review communications prevents email requests to review products you have purchased.
  • A prohibition of research surveys prevents all kinds of opinion polls and marketing surveys, such as customer satisfaction surveys and customer panel surveys.
  • A direct marketing prohibition prevents direct marketing and the targeting of content. However, those who have issued a direct marketing prohibition may still receive materials on the elections of the cooperative’s Council of Representatives meant for all members who are entitled to vote and any customer bulletins on severe product faults that are a danger to our customers’ lives or health.
You can update your permission and prohibition information by logging into the S User Account at https://s-kayttajatili.fi/en, by visiting a customer service point (available in the largest Prisma and Sokos stores), by using the feedback channel or by calling the S Group co-op member service at +358 10 76 5858 (Mon–Fri from 9 am to 4 pm, call rates € 0,084 per minute).

How long will you retain my data for?

We retain your personal data only for the duration necessary. The criteria defined for processing personal data within S Group’s co-op member and customer register form the basis for our data retention policy.This processing relies on agreements, consent, legitimate interest, or legal requirements. The duration of data storage based on agreements, consent, and legitimate interest is subject to determination by the controller. Additionally, the necessity of information in resolving errors and ensuring seamless customer continuity influences the storage duration.Customers have the right to request the deletion of their data. The data controller is obligated to retain only legally mandated information, while other data can be deleted upon request.To request data deletion, please reach out through the feedback channel (select the topic Asiakasomistajuus, S-Etukortti ja Bonus)

Whom must I notify if my name/address changes?

If you submit an official change of address notification to the Digital and Population Data Services Agency and have not submitted a prohibition on the updating of customer register data in the Population Information System, we will automatically receive a notice about your change of address from the Population Information System. If you have submitted a prohibition on the updating of customer register data in the Population Information System, please notify us of your changed address by visiting a co-op member service outlet (available at almost all Prisma and Sokos store; please be prepared to prove your identity) or by calling the S Group’s co-op member service at 010 76 5858 (Mon–Fri from 9 am to 4 pm, call rates € 0,084 per minute).

Where can I maintain my contact details, marketing permissions and prohibitions?

You can update your electronic contact details (email and mobile phone number) and control the use of your personal data by submitting permissions and prohibitions on S User Account, by visiting a co-op member service outlet (available in nearly in all Prisma and Sokos stores), by sending a message via the feedback form – select “asiakasomistajuus” (co-op membership), S-Etukortti card and Bonus as the subject matter – or by calling the S Group’s co-op member service, tel. 010 76 5858 (Mon–Fri from 9 am to 4 pm, call rates € 0,084 per minute).

What should I do if my customer data is incorrect?

You can update some of your personal data yourself by logging in to S User Account. You can also visit a co-op member service outlet (available in nearly in all Prisma and Sokos stores), send a message using our feedback form – select “asiakasomistajuus” (co-op membership), S-Etukortti card and Bonus as the subject matter – or by calling the S Group’s co-op member service, tel. +358 10 76 5858 (Mon–Fri from 9 am to 4 pm, call rate €0.084 per minute).

Whom should I contact if I suspect that another person has seen my data?

If you suspect that your personal data has been misused, please contact the data controller at tietosuoja.asiakkuus@sok.fi without delay. You can also contact the S Group’s Data Protection Officer at tietosuojavastaava@sok.fi.

Where can I find more information about the co-op membership?

For more information on co-op membership, co-op member benefits and, for example, becoming a co-op member:
  • Visit our website at www.s-kanava.fi
  • Visit a co-op member service outlet while shopping for groceries; there is one in nearly in all Prisma and Sokos stores. For the locations and opening hours of all service points, please click here (search for “asiakasomistajapalvelu”).
  • Call the S Group’s co-op member service at 010 76 5858 (Mon–Fri from 9 am to 4 pm, call rate EUR 0.084 per minute); or
  • send your question with our feedback form (select co-op membership, S-Etukortti card and Bonus as the subject matter).

Disclosure of personal data

Disclosure of personal data occurs when the data controller hands over personal data to another data controller for processing. The second data controller must have the right to receive the personal data and a reason for using the data.

Personal data of minors

We also process the personal data of minors in the S Group’s co-op member and customer register. There is no minimum age for co-op membership, and a minor can also be added to a co-op member household.An agreement is always made on becoming a co-op member or joining a co-op member household. A minor’s agreement must always be signed by their guardian, who also accepts the adding of the minor to the S Group co-op member system and the processing of the minor’s personal data.We may also target advertising to minors to a limited degree. We always implement direct marketing for minors in accordance with legislation and official guidelines.

Read more

  • Surveys

    By conducting research surveys, S Group develops its business to better meet the needs of our customers. The surveys bring the voice of the customers to the forefront, ensuring that customers are at the center of our development. With surveys, we aim to understand our customers’ experiences, preferences, and expectations on various themes. Read more about surveys.

  • Targeting advertising in S Group and S Bank’s external channels

    If you consent to targeted advertising on S Group and S Bank’s external channels, you will see targeted advertising from S Group and S Bank when, for example, reading an online magazine, watching a live stream, or browsing social media. Learn more about Targeting advertising in S Group and S Bank’s external channels.