A cookie is a small text file that the browser stores on the user’s terminal device. A cookie includes a unique, anonymous identifier that enables us to identify and count how many different browsers visit our website. We also use a technology similar to cookies, “local storage”, or tracking codes (such as pixels) to store similar identifiers. For the purposes of this information, the term “cookie” refers to all technologies similar to cookies. You can remove at any time the cookies that have been saved in your device.
With the help of cookies, we can collect information about how and when our services are used, such as from which page users come to our service, when and which pages the users browse, what highlighted products the users see and click, which browsers the users use, as well as their screen resolutions, their operating systems and the OS version numbers.
We use cookies and other similar technologies to gather statistics about how many people use our services and to measure the impact of advertisements. We can collect, for instance, data about email ads and newsletters to find out whether the messages were opened and whether people moved to our online store as a result of them, for example. To improve the usability of our websites, we may also carry out short-term studies where we store information about the movements of the users’ mice and clicks on a certain page.
We may place tracking codes in emails or marketing material to measure how well they reach customers.
We use cookies to target ads. For instance, people who are visiting our business partners’ networks can be shown ads about the kind of products they have browsed in our online store.
Users cannot be identified solely using cookies in S Group’s services. If the user logs into our service, information collected through ads and targeting cookies can be connected to the identified user in accordance with data protection legislation, provided that the user has allowed the use of targeting cookies.
In addition, some of our websites include tracking codes from our business partners. These tracking codes are downloaded from our partners’ servers. Tracking codes are used in advertising and marketing. They help us produce statistics about how many times an ad is clicked and how often a click leads to a purchase decision on our website or the advertiser’s website.
Third party cookies may track users beyond the S Group’s websites to monitor their online behavior on different websites.